Based on the user reviews on the Apple App Store, I've compiled a list of three cons and pros for the Word Balls app: **Cons:** 1. **Lack of originality**: Users feel the game is a copy of existing word games, lacks innovation. 2. **Too many ads**: Frequent and annoying ads interrupt gameplay experience, causing frustration. 3. **Not enough levels**: Users feel there aren't enough levels or challenges to keep them engaged long-term. **Pros:** 1. **Addictive gameplay**: Players enjoy the simple yet challenging word-based gameplay that's hard to put down. 2. **Good for memory**: Users appreciate the app's ability to improve vocabulary, memory, and cognitive skills. 3. **Easy to learn**: Simple and intuitive interface makes it easy for new players to jump into the game.